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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

Oct 16, 2020

Matt Boatright leads a successful career as Sedalia/Pettis County Market President for Wood & Huston Bank. With a unique set of qualifications and a vast and diverse career in government, farming and now as a trusted financial advisor, Matt has an appreciation for the rural American lifestyle and the people who make it so desirable. Matt knows how to create an ideal customer experience, and he does so daily, through his leadership and passion for helping others.

Born and raised in rural Missouri, Matt understands the lifestyle and values of his customers, as he is their neighbor and trusted friend. In addition to his current position with Wood & Huston, Matt has lifelong passion for agriculture, growing up on his family farm which he now operates with his wife. He received his bachelor’s degree in agriculture from the University of Missouri - Columbia before attending the University of Wisconsin - Madison Graduate School of Banking. Before stepping into his current position, Matt served in several positions within the Missouri state government. When he isn’t delivering an excellent customer experience at Wood & Huston Bank, Matt spends his time on the family farm

Matt is passionate about providing an exceptional customer experience and focusing on personal connections in everything he does. From start to finish, everything Matt does is with a smile.

Hear more from Matt and Cliff on these topics and more, including special considerations for navigating COVID-19 in the financial industry and the value and benefits of treating your customers as friends and neighbors.

Listen to this episode of OUTdrive now!

What you’ll learn:

  • The importance of providing an exceptional customer experience from start to finish
  • Understanding your audience’s preferred methods of communication and interaction
  • Establishing yourself as a trusted advisor to your audience
  • Insight into COVID implications and what it means for the financial and customer service industries
  • Adapting methods of communication to meet your audience where they are
  • Recognizing new opportunities and stepping out of your comfort zone to take advantage of them
  • The art of learning how to lose gracefully and the lessons that evolve from it
  • Investing in your community to actualize sustainable growth
  • Rural American core values including faith, family and farming that drive Matt’s life
  • Conducting business with a smile each and every day