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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

Jul 6, 2021

Nature is part of what makes rural Missouri so special, and few people know that as well as Tabitha Schmidt, this week’s guest on OUTdrive. As Executive Director and President of Powell Gardens, Tabitha gets to help showcase the beauty of nature year-round.

With a deep appreciation and passion for art and the outdoors, Tabitha loves sharing the history and experience of Powell Gardens with others. As Powell Gardens turns 33 this year, Tabitha continues to share the Powell family’s mission of embracing the Midwest’s spirit of place and share an appreciation for the importance of plants in our lives.

Tune in to this episode of OUTdrive as Cliff and Tabitha take a look at the hard work and planning that goes into maintaining and improving every aspect of the Gardens. They also discuss the importance of marketing, navigating the challenges of COVID-19 and plans for the future.

What you'll learn: 

  • How Tabitha and the Powell Gardens team are embracing the Midwest’s spirit of place and sharing an appreciation for the importance of plans in our lives
  • The importance of learning, challenging yourself and working as a team
  • Strategic planning for the future and how the team is making plans a reality
  • The three pillars of the Gardens: beautiful display, solid education and conservation
  • How community feedback and involvement play a vital role in the future of the Gardens
  • The effects of COVID-19 on the Gardens and how they are transitioning into 2021
  • Opportunities to get involved and volunteer at the Gardens
  • More on what’s new at the Gardens and what you can look forward to as 2021 continues