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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

Sep 28, 2021

When it comes to firearms, accuracy is everything, and to hit your target many times, you’ll want a good set of optics. The same can be said about business. To reach a consumer, you need a marketing team with sights accurately set on your target audience. In this episode of OUTdrive, Cliff sits down with global marketing executive Chuck Wahr to find out what strategies companies, big and small, can use to hit their mark.. 

Chuck is formerly the Global Vice President of Sales and Marketing at Trijicon, a manufacturer of optics for firearms. Chuck’s successful career also includes past leadership roles in several well known consumer brand companies including Black & Decker/Dewalt, Newell-Rubbermaid & Overhead Door. Wahr earned his MBA from Rensselaer Polytechnic Institute and graduated with a Bachelor of Science degree from the University of Oregon. Additionally, Chuck proudly served in the US Army Infantry Division from 1987 to 1991 and completed his career as a Staff Sergeant following Operation Desert Storm. We thank him for his service. As a native American growing up in Western Michigan, Chuck became an avid hunter, trapper and fisherman, and is still a passionate outdoorsman today.

Tune in to this episode of OUTdrive to get powerful perspective from an expert in the marketing field. Chuck talks Cliff through some of his past initiatives and his insight on trends he is noticing in the industry today.

What you’ll learn: 


  • The difference in marketing management, tactics, and resources between large organizations and smaller companies.


  • What businesses are looking for in a marketing partner and how to fulfill that role.
  • Chuck’s business and life lessons from a career in marketing, including the importance of branding yourself. 
  • Trends Chuck is seeing in the marketing world in the midst of his current job search.
  • Perspective on how marketers should be “change agents” for their business partners.
  • Effective marketing tools in the industry and insight on the use of content marketing. 
  • An overview of Chuck’s current lifestyle in Muskegon, Michigan and his views of rural America through a marketing lens.