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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

Jan 4, 2021

Chad McMullin is passionate about ministry, church leadership and his community, working to build personal connections in all areas of life. Currently Senior Minister at First Christian Church of Sedalia, Missouri, Chad and his team utilize a variety of tools to connect with audiences and further their mission every day.

Chad grew up with a love of the outdoors and continues to take advantage of every opportunity he has to go hunting, fishing and hiking. His interests led him to pursue an undergraduate degree in agriculture, range and wildlife management from Texas Tech University. He pursued careers in the industry before being called to ministry. He went on to receive a Master of Divinity (M.DIV) from Phillips Theological Seminary in Tulsa, Oklahoma and has spent the past 20 years as a minister. Before moving to Sedalia, he previously served at churches in Brownfield and Rowlett, Texas. Outside of the church, Chad and his family enjoy being active in sports, scouting and outdoor activities.

Hear more from Chad and Cliff on incorporating a variety of communication methods to effectively reach audiences, remaining open to trying new things and reaching audiences where they are. You’ll also hear about the importance of empowering your team for success and more about core values integral to rural America. Check it out!

What you'll learn:

  • Insight into how Chad and his team incorporate traditional and evolving strategies to effectively reach audiences where they are including live streaming content and social media
  • The importance of providing engaging and easy to consume content
  • How Chad’s experience in previous positions prepared him to be an effective leader and minister
  • The value of embracing new technologies and ideas when they are presented and using them to your advantage
  • Continuously improving and building upon current processes to communicate as effectively as possible
  • The importance of building a strong team and empowering each team member to succeed in their roles
  • Core values such as integrity, honesty, trustworthiness and others that Chad was raised with and continues to live his life by
  • More from Chad about his passion for the great outdoors and his story of being called into ministry