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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

Dec 1, 2020

Derrick Mein is a renowned athlete in the shooting sports world, most recently named the 2020 National Sporting Clays champion and a member of the U.S. Olympic team. His hard work, dedication and passion for the sport have led him to be recognized nationwide and internationally as an expert competitor and instructor. He is a team player and is passionate about improving his skills and representing his sport, family, community and country.

Growing up on his family’s farm in southeast Kansas, Derrick began shooting sporting clays at just eight years old, enjoying the activity with his father and competing throughout his youth. He was awarded a dual-scholarship to Lindenwood University, where he played baseball and was a member of the shooting team. He later transferred to Kansas State University, where he majored in Agriculture Business and continued competing in shooting sports. After graduating, Derrick moved to Ohio where he designed and managed Cardinal Center Sporting Clays before returning closer to home to manage Powder Creek Shooting Range in Kansas.

With the support of his family, Derrick has dedicated himself to competing professionally, representing his country at competitions across the world. When he’s not focusing on his career, Derrick can be found at home with his wife and daughter, enjoying the rural lifestyle.

Hear more from Derrick and Cliff on some key factors for success in sporting clays that are also applicable to marketing and more about the value of strategic partnerships, building a personal brand and the power of social media.

Listen to this episode of OUTdrive now!

What you'll learn: 

  • Insight into the determination and passion that fuels Derrick’s career
  • The importance of a strong foundation and fundamentals to carry you through stressful situations
  • Effective strategies to build genuine connections with rural audiences
  • More about Derrick’s background and how he made a career in shooting sports
  • The value of strategic partnerships to build brands and more on the brands that Derrick partners with
  • Derrick’s thoughts on the rural lifestyle and why his family calls rural America home
  • Insight into trap shooting growing as a high school sport and what Derrick anticipates for the future
  • Increased interest and growth in the shooting sports industry and the importance of proper education
  • The importance of sharing the good in the world through everything you do
  • Life lessons and principles that guide the way Derrick lives