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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

Oct 4, 2022

Today’s market is lacking in what consumers crave most: authenticity. However, a recent surge in agritourism has many Missouri farmers opening their gates for visitors to buy locally sourced products, support small businesses, learn about agriculture firsthand and enjoy a family-friendly outing. It really doesn’t get more authentic than that. In this episode, Missouri State Fair Foundation executive director, Lorin Fahrmeier, discusses personal connections and how brands can reach rural American audiences. Tune in for a deep dive into Missouri farming and agriculture - as a business and lifestyle. 

What you’ll learn: 

  • Lorin’s background growing up as an in-town farm kid in Marshall, Missouri and her career path to executive director of the Missouri State Fair Foundation
  • Details on the Missouri State Fair Foundation and the support it provides to the fair
  • Lorin’s takeaways from her first Fair as the executive director of the Foundation
  • Lorin’s description of farm life and why she thinks farmers have to be “serial entrepreneurs” 
  • Details on Fahrmeier Farms U-Pick, produce market and winery
  • The need for marketing strategy to address consumer assumptions and emotions
  • Marketing trends in agriculture and the heightened interest in agriculture-related activities