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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

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  2. Music to Marketing. Naturally.

Music to Marketing. Naturally.

May 22, 2023

I always love talking shop with other agency owners. In this intriguing episode, I interview John Smiddy, founder, president and chief strategist at LeadPlan Marketing in Michigan. He’s also the author of the book Stop Guessing Start Marketing and the host of The Marketing Fundamentals Podcast. John got his start in the music business, touring around the country with a variety of bands, promoting products at those shows and realizing that as much as he enjoyed playing music, he really loved the marketing side of it. Listen in as John shares the logic behind his P5 marketing strategy, how to build a strong brand identity and how to scale a business through effective marketing. We also get into the digital marketing landscape and where we see it going into the future.