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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

  1. All Episodes
  2. Producing a Podcast

Producing a Podcast

Jan 25, 2022

Have you ever wondered what goes into producing a podcast? In this episode of OUTdrive, Cliff breaks down the production cycle of our podcast from week to week. And, he answers the most frequently asked questions about creating a podcast, such as cost, technology and equipment needs, and ROI. 

After producing over 85 episodes, the Callis team has become a well-oiled machine, but it wasn’t always easy and it’s still a lot of work to get it done every week. If you have been thinking about doing a podcast, tune in to this episode to learn how to get started. 

What you’ll learn: 

  • An overview of the OUTdrive podcast from May 2020 to today
  • Why Callis started the OUTdrive podcast
  • The phases of starting and producing a podcast
  • Other costs associated with producing a podcast
  • Coming up with topics to discuss with guests
  • Assessing your listener base and calculating ROI on a podcast
  • The story behind the name “OUTdrive”