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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

Mar 8, 2021

Chris Pyle is a hardworking and down-to-earth guy that has many interests in life, including educating students that have special needs, the rodeo industry and ranching. Chris is an assistant superintendent for the Sedalia, Missouri 200 school district, as well as a rodeo announcer and rancher. No matter how busy he may be, he makes a difference in the lives of others and remains humble every step of the way.

Chris was just 11 years old when his grandfather took him to his first rodeo camp. He immediately fell in love with the sport and continued to attend camps to gain the skills needed to obtain a competitive edge. His work paid off as he claimed three Missouri high school state championships in bull riding and continued to compete in college. While recovering from an injury sustained during an event, Chris was introduced to rodeo announcing by a friend and he recognized the opportunity to continue his love of the sport. Throughout his rodeo career, he has received 29 Finals Announcer and Announcer of the Year awards, including 17 trips to the NFPB (National Federation of Professional Bullriders) finals. In addition to rodeo, Chris is passionate about the family ranching operation, his career in education and enjoying the rural way of life with his wife and kids.

Hear Cliff and Chris' thoughts on effective communication strategies to reach rural Americans, the rodeo industry and competition, and the impact it has had on Chris’ life. They’ll also discuss his unique ranching operation raising professional bucking bulls and his career as an educator. Check it out!

What you'll learn:

  • Effective communication strategies to reach rural American audiences, including video, social media and integrated marketing
  • Life lessons and core values that Chris gained from rodeo and continues to live by today
  • The importance of learning how to lose, and the lessons that are taught through sports
  • Insight into successfully balancing multiple interests in different areas of life
  • The story of Chris’ introduction to rodeo and how he continued to advance in the sport
  • Strategies Chris uses to reach customers as the owner and operator of a ranching operation raising professional bucking bulls
  • The importance of family and the role they play in the success of rural Americans
  • More on the rural American mindset and what it means to those who live, work and play her