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Marketing insights that drive growth. Join Megan Hartman, Callis president and CEO, for monthly marketing insights you can apply to help your brand reach, connect and convert rural American consumers. Find even more marketing insights in our articles, podcast episodes and case studies at ecallis.com

Aug 12, 2025

Step on in and celebrate the spirit of the Missouri State Fair! In this Best of the Fair episode of OUTdrive, Cliff Callis shares highlights from six memorable interviews that show how this beloved event blends agriculture, tourism, entertainment and community. Whether you come for the livestock shows, the food or the family fun, there’s something for everyone.