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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

  1. All Episodes
  2. Telling Compelling Stories, with Ben Frederickson

Telling Compelling Stories, with Ben Frederickson

Jan 18, 2021

Ben Frederickson, better known to readers as BenFred, lives out his passion as a sports columnist for the St. Louis Post-Dispatch. A talented storyteller and reporter, Ben engages readers and listeners by providing valuable, thought-provoking information through a creative and strategic approach.

Growing up in rural Missouri, Ben was a lifelong athlete and excelled in reading and writing, passions he combines today. A high school journalism class led him to discover his interest in journalism, with his first project coming to life in the school gymnasium. He pursued these interests and received his degree in journalism from the University of Missouri - Columbia and gained experience at a variety of publications, including the Knoxville News Sentinel, FOX Sports Midwest and the Casper Star-Tribune. Today, Ben has the opportunity to do what he loves, covering the teams he grew up watching while remaining close to his rural Missouri roots.

Hear more from Ben and Cliff on the value of consistently delivering compelling and creative stories, Ben’s tips for developing and improving storytelling skills and the merging of print and digital media. They also discuss the importance of thought leadership and more about Ben’s journey as a journalist. Check it out!

What you’ll learn:

  • Valuable insight about the benefits of consistently delivering compelling stories through a variety of platforms
  • Ben’s tips for developing and improving writing skills, including how to find your style, flow and rhythm
  • The importance of being in tune with your audience and understanding what motivates them and how to retain their attention
  • Providing audiences with valuable content that makes people think to encourage conversation, repeat engagement and long-term relationships
  • The value of traditional print media and digital media platforms and how the two can be used to complement each other
  • Evolving trends in content and how they can be used to maximize engagement and impact
  • More on how Ben discovered his passion for journalism and rural American values that influence how he lives and works every day