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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

Aug 24, 2020

Kyle Herrick has led a successful career in the auto industry for over thirty years. Currently President of Bryant Motors, Kyle knows first hand the power of good, honest customer service and listening to the wants and needs of customers..

A Sedalia native, Kyle began his career in car sales early in life, even selling a car on his first day on the job. Through the emergence of the internet, societal changes and even car vending machines, his career proves to be a perfect combination of his ability to connect with people and his passion for cars.

Kyle leads his team with honesty and quality service at the forefront. He continues to excel in his industry and has developed a loyal customer base to prove it. He is also an involved community leader and family man, working to make the city he loves and calls home better each day. He makes things happen through hard work and a positive attitude. Whether it is through his professional career or various community board positions, Kyle truly leads by example.

Hear Kyle and Cliff’s thoughts on the importance of treating customers well, the cycle of service, positioning your brand to be top-of-mind and other personal, professional and rural America marketing insights.

Listen to this episode of OUTdrive now!

What you’ll learn:

  • Treating customers right to transition them from a prospect to a transaction, and then to a repeat customer and friend
  • Why superior service and a good product are a winning combination
  • How the auto industry has evolved since the introduction of the internet
  • How to establish brand recognition for your company and position your brand to be top-of-mind
  • Meeting customer needs through effective listening
  • The importance of working to meet customer requests in a timely manner
  • Delivering results through a winning attitude and strong work ethic
  • The unique position of Sedalia in rural America and insights into rural American audiences
  • How to make the most of valuable friendships