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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

Jun 15, 2021

Trade shows and events are coming back, but they look a little different than they have in the past. In this episode of OUTdrive, I visit with Scott Hanna about trade shows after COVID-19 and industry trends in 2021. Scott is the Vice President of Sales for Skyline E3 and E3 interactive. Together, these companies provide unforgettable experiences through exhibits, events and environments.

Scott joined the Skyline E3 team over 16 years ago and has demonstrated his expertise as VP of sales. The trade show industry is a natural fit for him, and he works with his team to deliver exceptional results for every client. Scott received his MBA in finance and bachelor of science degree in journalism from the University of Kansas. He went on to gain experience in publishing and insurance before joining Skyline. The company founded E3 interactive in 2020, and Scott is VP of sales for both companies. Whether it is a large exhibit or a small company event, Scott and his team exceed expectations every time.

Tune in as Cliff and Scott discuss the impacts of COVID-19 on trade shows and how Skyline E3 and E3 interactive adapted to COVID-19. They also discuss trade show trends in 2021 and take a behind-the-scenes look at what it takes to create a great experience. Check it out!

What you'll learn: 

  • How COVID-19 impacted trade shows and events in 2020
  • Trends for trade shows and events in 2021 and how you can leverage them for success
  • The strategic process required to create an unforgettable exhibit experience
  • The use of technology and interactive experiences to connect with customers
  • More on how Scott’s team gathers design inspiration to create captivating exhibits
  • What to expect as trade shows return to their normal schedules going into 2022
  • Marketing trends in 2021 that Scott sees complimenting the trade show industry
  • More about what Scott enjoys about life and work in rural America