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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

  1. All Episodes
  2. The Human Side of Health Care Marketing

The Human Side of Health Care Marketing

Oct 29, 2024

April DeGraff, a seasoned marketing professional, has over 15 years of experience, with a decade dedicated to health care marketing. Growing up in rural Missouri and earning a degree from Missouri Valley College, April has a unique understanding of both rural communities and the health care landscape. She has served in various roles including a stint in an agency setting, but found her passion lies within health care systems. Now a senior marketing advisor at University of Missouri Health Care, she combines her deep-rooted curiosity and strategic mindset to tackle the complexities of promoting an academic medical center while focusing on community impact and effective patient communication.

Tune in to learn how to build effective marketing campaigns, overcome misperceptions of academic health care and stay ahead in a rapidly changing environment.