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Marketing insights that drive growth. Join Megan Hartman, Callis president and CEO, for monthly marketing insights you can apply to help your brand reach, connect and convert rural American consumers. Find even more marketing insights in our articles, podcast episodes and case studies at ecallis.com

Jul 16, 2024

Ever wondered what goes into creating an unforgettable fair experience? Kari Mergen, the Marketing Director of the Missouri State Fair, has been at the helm for a decade, carefully balancing between tradition and innovation. Her meticulous organization and flexibility ensure that every year is better than the last for fairgoers. From overseeing marketing to managing special events, Kari's strategic approach keeps the fair relevant and exciting. 

Tune in to learn about the upcoming plans and innovative strategies for this year's 11-day event, August 8-18 in Sedalia.