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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

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  2. The Power of a Personal Brand in the Rural American Marketplace, with Nip Neidert

The Power of a Personal Brand in the Rural American Marketplace, with Nip Neidert

Jun 15, 2020

Nip Neidert has built a lifelong career in the agriculture communications and advertising industry. A Jefferson City, Missouri native, Nip earned his degree in Fine Arts with an emphasis on Commercial Art from Lincoln University. He started his career as a Sales Representative for Data Comm before finding his way into the radio advertising industry. He is a military veteran, having served in the Missouri Army National Guard, and he has been involved in numerous state and national farm and agriculture boards.

Early in his career, Nip served as the Director of Ag Sales and Partner at Learfield Communications, a fast-growing radio network that has since grown into a giant in sports and agriculture programming. Nip was a part of the team when the business was first taking off and helped set the stage for where it is today.

He eventually started his own advertising company, Neidert Associates. His son Andy joined the team and together they built a very successful company, representing a variety of ag magazines to brands all over the country. Nip has always valued a positive attitude and strong work ethic and has exemplified that throughout his career. He views work as an opportunity to grow personally and professionally and loves the unique challenges each day provides.

Hear more from Cliff and Nip about the importance of creating a personal brand, marketing to rural America and the value of a positive attitude and strong work ethic. Listen to the latest episode of OUTdrive now!

What you’ll learn:

  • The power of a positive attitude
  • How Nip built a successful, yet unexpected, career in agriculture communications
  • Tips for why and how to become regarded as an expert in your field
  • The importance of selling yourself and creating a personal brand
  • The value of a strong work ethic and taking pride in your work
  • The power and importance of social media to create a personal relationship with your audience
  • What rural America means to Nip and how it is changing in his eyes