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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

Apr 9, 2024

It's fascinating how chance encounters can lead to monumental projects and a pivotal moment that completely changes the course of your career. In this episode, Michael Eaton, the Executive Director of the Missouri Association of Manufacturers, recounts the 'God moments' that led to his incredible journey from architecture to art and then eventually marketing to manufacturing—a transition driven by the practical need to make a living while staying true to his creative roots. Today, Michael supports the work of the growing Missouri manufacturing industry and his story is a compelling narrative of how one can intertwine their creative passions with their professional life.

Dive into Michael's story for a dose of inspiration and a reminder that sometimes the universe conspires in our favor.