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Marketing insights that drive growth. Join Megan Hartman, Callis president and CEO, for monthly marketing insights you can apply to help your brand reach, connect and convert rural American consumers. Find even more marketing insights in our articles, podcast episodes and case studies at ecallis.com

Mar 18, 2025

Mental health care can be hard to find in rural communities, but one Missouri-based practice is changing that. Country Crossroads Counseling blends traditional therapy with unique, nature-based approaches to help children, teens and adults navigate life’s challenges. In this episode, founder Susie Arbo shares how she built a thriving practice, the role animals play in therapy and why meeting people where they are—whether in a barn, a school or online—makes all the difference.