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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

Mar 27, 2023

The Missouri State Fairgrounds is known primarily for the State Fair which is held every year around the middle of August.  What you may not know though is there are events there year-round. From rodeos, quinceañeras and weddings, to picnics, concerts, camping, and livestock shows,  the Missouri State Fairgrounds has events that spark interest in individuals from all over rural America. Across the 396 acres of the fairgrounds’ property, 20 different venues are available to rent for an event.  The person to call to arrange these events is our guest today.

Steven Sims, the Missouri State Fair Off Season Events and Concessions Manager, is joining us to discuss the year-round use of fairgrounds, the process of booking concessions, and his passion for putting on events for rural Americans.

What you’ll learn: 

  • Steven Sim’s background, hometown, education, and family

  • Steven Sims discusses what he enjoyed most about going to Missouri Valley College

  • Steven Sim’s role at the Missouri State Fairgrounds and what he appreciates most about his position

  • The architecture of the historical buildings and how many buildings on the property are used for events at the Missouri State Fairgrounds 

  • Steven’s insight on working with several vendors for a variety of events and his favorite history and traditions at the Missouri State Fair 

  • Marketing strategies Steven is utilizing to inform people about the events that are happening at the fairgrounds.

  • Steven discusses what sets the fairgrounds apart from other venues in the area.