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Marketing insights that drive growth. Join Megan Hartman, Callis president and CEO, for monthly marketing insights you can apply to help your brand reach, connect and convert rural American consumers. Find even more marketing insights in our articles, podcast episodes and case studies at ecallis.com

Apr 5, 2021

In this episode of OUTdrive, Cliff discusses effectively managing the sales funnel and strategic planning in a quick solocast. With the business environment ever changing, you never know what can happen, meaning it’s more important than ever to remain open to new ideas and plan for the future. Listen in as Cliff shares insights into recognizing and effectively managing opportunities, nurturing relationships, strategic planning and tools you can implement to help your business achieve sustainable growth.

What you'll learn:

  • Insights into the changing business landscape and the importance of remaining informed and aware
  • Effectively managing the sales funnel and tips for engaging your audience at every stage in their journey
  • The importance of strategic planning and insights you can apply to build an effective plan
  • Cliff’s thoughts on ‘you never know’ and how it applies to every area of business, including employees, prospective clients, current clients and additional opportunities
  • Tools to help you effectively build and nurture relationships, including marketing automation and strategic content
  • Maintaining an open mind and positive outlook and the impacts it has on business
  • The importance of remaining consistent and providing value to prospective clients, even when the future is uncertain