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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

May 24, 2022

Arrow Rock is a village in central Missouri with a total population of 37. And, each year, more than 33,000 patrons travel to this community to enjoy Broadway-caliber productions at the Lyceum Theatre. Celebrating its 61st season in 2022, the Lyceum is one of Missouri’s oldest professional regional theatres. In this episode of OUTdrive, Cliff sits down with Quin Gresham of the theatre’s leadership team to hear all the ways the Lyceum has been drawing crowds for over half a century. 

Quin is the Producing Artistic Director at the historic Arrow Rock Lyceum Theatre. 2022 marks his 18th season in this role. During his career, he has directed over two-dozen productions at the Lyceum. On the other side of the curtain, Quin has been a frequent Company member at the Lyceum since 1999. With more than 20 years of acting experience, he has appeared in over 50 productions. Quin is a graduate of the Conservatory of Theatre Arts at Webster University in St. Louis, where he earned a Bachelor of Fine Arts in Acting. 

The Lyceum’s 61st season opens on June 2. Tune into this episode for a full show run-down on 2022, and learn more about how the Lyceum went from a dilapidated church to the first theatre in the state to receive the “Missouri Historical Theatre” designation.

What you’ll learn: 

  • The background story of how Quin decided to pursue acting and his journey to directing at the Arrow Rock Lyceum Theatre 
  • A description of Quin’s role as Producing Artistic Director and his day-to-day responsibilities 
  • The difference between a producing theater, like the Lyceum, and a presenting theater
  • A short history of the Arrow Rock Lyceum Theatre
  • Details on the shows of the 2022 season and how Quin selects which shows to bring in
  • How to find more information and the best ways to share the Lyceum experience
  • Quin’s connection to the LEAD Institute and service on their Board of Directors
  • What Quin loves about living in mid-Missouri