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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

Sep 8, 2020

Lori Wightman leads a successful career in healthcare leadership, currently serving as CEO of Bothwell Regional Health Center. With over 18 years of experience as a hospital President and CEO, Lori understands the importance of hiring great people to build a strong team and the importance of strategic planning to achieve sustainable growth.

A passionate leader, Lori began her career working as a registered nurse before receiving her master’s degree in health administration. She later served as Deputy Director of the Department of Human Services for the state of North Dakota before reentering healthcare leadership and stepping into her current position. When she is not at Bothwell, Lori can be found at many events throughout the Sedalia and Pettis County community or home with her husband and two dogs.

Hear Lori’s and Cliff’s thoughts on building a strong team and strategic decision making for sustainable growth. They visit about the importance of hiring good people, strategic planning through scenario planning and some great life-guiding principles that can be applied in any business.

Listen to this episode of OUTdrive now!

What you'll learn: 

  • The unique dynamic of healthcare in rural America
  • More about the technology and innovation available in rural American healthcare and what’s coming next
  • How community hospitals differ from urban hospitals and how characteristics of the rural American audience contribute to providing exceptional care
  • The value of hiring stars and getting out of the way
  • How to be a steady hand on the wheel during uncertain times
  • Scenario planning to create a strategic plan for your organization
  • Learning from your company’s history and those who came before you
  • Why what you do is just as important or more important than what you say
  • The importance of remaining vigilant and continuously adapting to changes
  • Inspiring life-guiding principles that can be applied in any business