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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

Nov 29, 2022

The time between Thanksgiving and Christmas can feel like sprinting through a marathon, especially for those in the marketing industry. We know many of our listeners are back at it, too,  grinding away to catch up on emails and tasks following the Thanksgiving holiday. That’s why we made today’s episode “bite-size,” so you can make the most of your time during a busy week. In this episode, I’m joined by Callis President Megan Hartman to discuss key takeaways from our recent agency peer meetings in Boston. 

At Callis, we prioritize professional development and continuing education, which makes peer groups and an agency network so valuable. Tune in to hear what we learned and why joining a peer network makes sense for you - no matter your industry. 

What you’ll learn: 

  • What Agency Management Institute (AMI) is and the benefits of being part of a peer group for support and best practices
  • Details on Megan and Cliff’s visit to Boston and their favorite parts of the trip 
  • A brief state of the marketplace from Cliff
  • Megan’s key takeaways on new practices and trends
  • Cliff’s takeaways and perspective on changes in agency life
  • Megan and Cliff share what changes and growth they see in the 2023 Callis plan