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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

Oct 5, 2020

Christine Tew leads a successful career as Director of Communications and Public Relations for the Missouri Soybean Association. A passionate communications expert, Christine helps Missouri soybean producers tell their stories and communicate the value of their product. She and her team know the value of personal connections and work diligently to better the soybean industry by facilitating communication, education and training for Missouri soybean farmers and consumers year round through strategic programs.

Originally a Florida native, Christine grew up living the rural American lifestyle and continues to live with rural America values running through her veins. Throughout her youth, Christine was involved in 4-H and FFA, which provided her with opportunities to learn that challenged her along the way. After moving to Missouri, Christine received a Bachelor of Science degree in Agricultural Journalism and a Master of Science degree in Parks, Recreation and Tourism. Before stepping into her current position, Christine served as Communications Director for the Missouri Department of Agriculture.

Christine is passionate about helping others and finding creative solutions to everyday challenges. Whether it is a new strategic approach to reach your audience where they are or helping peers through mentorship, Christine values communication and connections with every person she meets.

Hear more from Christine and Cliff on these topics and more, including the evolution of the soybean and agriculture industries and the spirit of connection in rural America.

Listen to this episode of OUTdrive now!

What you'll learn: 

  • More about the unique spirit of connection in rural America
  • Using unique strategies to reach audiences where they are through social media
  • Adapting communication channels to provide content that users want to consume and are able to do so on their own terms
  • COVID implications on media consumption
  • The importance of communication and setting clear expectations
  • Encouraging peers and team members to grow through mentorship and support
  • Insight into the evolution of the soybean and agricultural industries and what it means for communicators and consumers
  • Rural American core values including independence and determination
  • The value and importance of helping others tell their stories
  • Ways that communicators can continue to adapt to best reach audiences