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Marketing insights that drive growth. Join Megan Hartman, Callis president and CEO, for monthly marketing insights you can apply to help your brand reach, connect and convert rural American consumers. Find even more marketing insights in our articles, podcast episodes and case studies at ecallis.com
  1. All Episodes
  2. 2020
  3. 07

Creative Differentiation in Rural America, Digital Streaming TV and the Power of Video, with Steve Ahrens

Jul 27, 2020

Steve Ahrens has led a successful career in the propane and state government industries. Currently residing in Jefferson City, Missouri, Steve serves as the president and CEO of the Missouri Propane Gas Association (MPGA) and the Executive Director of the Missouri Propane Education and Research Council (MOPERC).

A...

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Engaging Rural America with the Unexpected: The Importance of Communications and Personal Connections, with Roy Huntington

Jul 20, 2020

As publisher of FMG’s consumer publications, Roy Huntington is no stranger to engaging customers and maintaining the attention of readers. He finds creative and innovative ways to deliver content to readers but knows that nothing is more effective to develop lasting relationships than trust, respect and good old...

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Trust but Confirm: The Concept of Welcoming New Perspectives in a Marketing Environment, with Kari Mergen

Jul 6, 2020

As marketing director of the Missouri State Fair, Kari Mergen leads the charge, overseeing all aspects of strategic development including budget, creative, media and public relations activities, social media and event planning for the greatest ten days in Missouri. The fair is Missouri’s largest agricultural...

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