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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

  1. All Episodes
  2. 2020
  3. 07

Creative Differentiation in Rural America, Digital Streaming TV and the Power of Video, with Steve Ahrens

Jul 27, 2020

Steve Ahrens has led a successful career in the propane and state government industries. Currently residing in Jefferson City, Missouri, Steve serves as the president and CEO of the Missouri Propane Gas Association (MPGA) and the Executive Director of the Missouri Propane Education and Research Council (MOPERC).

A...

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Engaging Rural America with the Unexpected: The Importance of Communications and Personal Connections, with Roy Huntington

Jul 20, 2020

As publisher of FMG’s consumer publications, Roy Huntington is no stranger to engaging customers and maintaining the attention of readers. He finds creative and innovative ways to deliver content to readers but knows that nothing is more effective to develop lasting relationships than trust, respect and good old...

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Trust but Confirm: The Concept of Welcoming New Perspectives in a Marketing Environment, with Kari Mergen

Jul 6, 2020

As marketing director of the Missouri State Fair, Kari Mergen leads the charge, overseeing all aspects of strategic development including budget, creative, media and public relations activities, social media and event planning for the greatest ten days in Missouri. The fair is Missouri’s largest agricultural...

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