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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

May 24, 2022

Arrow Rock is a village in central Missouri with a total population of 37. And, each year, more than 33,000 patrons travel to this community to enjoy Broadway-caliber productions at the Lyceum Theatre. Celebrating its 61st season in 2022, the Lyceum is one of Missouri’s oldest professional regional theatres. In this...


May 17, 2022

While it may seem like the world of advertising is all headed toward the Metaverse, there is still value in traditional marketing. Radio, television, and newspaper, combined with digital components, can make an impact. In this episode of OUTdrive, Cliff sits down with Aric Bremer to discuss how businesses can use a...


May 9, 2022

To put it simply, the rural American lifestyle builds character. The people raised in rural America are often the ones who go on to feed, lead, and serve our country. Today’s guest, Missouri Soy’s CEO Gary Wheeler, has done all three. In his role, he continues to spearhead legislation and representation for...


May 3, 2022

Happy 100th Episode! We’re celebrating the big 1-0-0 with a very special episode of OUTdrive. This week, guest host Ivy Reynolds turns the mic around to interview our host, the founder and CEO of Callis, Cliff Callis. In this episode, listeners get an in-depth listen to Cliff’s story, the origins of Callis, and life...


Apr 26, 2022

Small business owners have an inherent responsibility to be active and invested in their community. That’s especially true for OUTdrive guest John Kehde, who took his passion and civic duty to the highest commitment, serving and eventually leading the local government for the city of Sedalia. In this episode, John...