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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

May 13, 2025

OUTdrive host Cliff Callis sits down with Bruce Richards, External Affairs Director for Central Peninsula Hospital, to talk about delivering health care in rural Alaska. From his start in the family paving business to navigating politics and now leading key legislative efforts in the health care space, Bruce’s story...


May 6, 2025

What makes someone click “buy” online? Sarah Gallagher has been chasing that answer for over 20 years. As the leader of Gamma Waves, a Shopify-focused e-commerce agency, she’s helping brands grow with smarter strategy, faster sites and more human experiences. In this episode, Sarah and Cliff talk about how...


Apr 29, 2025

Discover how the Springfield, Missouri, region is building momentum in rural economic development with guest Ben Vickers, Manager of Business Development for the Springfield Area Chamber of Commerce. Ben and Cliff discuss the area’s strengths in manufacturing, food processing, workforce and quality of life, as well as...


Apr 22, 2025

In this episode of OUTdrive, Cliff visits with Steven Brunner, founder of King of the Mountain Sports Marketing. With nearly four decades of experience, Steven shares stories from the global stage of sports promotion—from the Olympics to the Great Wall of China. He also reflects on what it takes to build and sustain a...


Apr 15, 2025

Meet Tucker Hancock, the driving force behind Fern Thatcher, a leather goods company rooted in tradition and built on family values. In this episode, Tucker shares his journey from military service to entrepreneurship, crafting high-quality leather products while balancing family life and business growth. Tune in to...