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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

Sep 18, 2023

There are many opportunities for young men and women to work in the world of agriculture, whether that’s on the farm, marketing or selling products or serving the ag community in some way. Unfortunately, there are also a lot of challenges that can sometimes get in the way but there are also hard working people...


Sep 11, 2023

Insurance is one of those things you need, but you hope you never need to use.  I really think most people don’t really understand insurance. Think about it.  When have you ever read an insurance policy from start to finish?  There is always fine print in your policy.  There are exclusions.  There are multiple options...


Sep 5, 2023

Today’s short solocast is about labor, and I’m proud to say I work with some of the best labor talent you’ll find anywhere. Over the years, I’ve been fortunate to work with a lot of great people – great associates, great clients, and great partners, many of whom have become great friends. I tell people often,...


Aug 28, 2023

In our advertising agency and with our clients, strategy is at the forefront of everything we do.  Solid strategy built on good data can be the difference between success and failure, and I’ve found over the years that some people are really good at it.  One of those people is Steve Dust, an old friend, one of...


Aug 21, 2023

For some people, inspiration comes from music, nature or animals.  Others are inspired by the words and actions of people, like Kelsey Miller, an incoming freshman at Mizzou and the 2023 Missouri State Fair Queen.  Kelsey grew up on her family farm in Jonesburg, Missouri and for years, has been looking forward to going...