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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

Sep 20, 2021

Though many Missourians are surrounded by agriculture everyday, the State Fair is the only time of year that goods from the whole state are together in one place. From pears to pork, hundreds of fresh and nutritious products are grown by the men and women of Missouri agriculture. As the Division Director of Business...


Sep 14, 2021

The Missouri State Fair offers numerous opportunities to learn about the agricultural industry in Missouri, including the state's well-established wine industry. In this episode of the "Live from the Fair" series, I sit down with Jim Anderson, Executive Director of the Missouri Wine and Grape Board.  

Jim has been in...


Sep 7, 2021

If you were told to plan an event that included entertainment, food and housing options for 350,000 guests, where would you start? For Kari Mergen, marketing director of the Missouri State Fair, this event planning process happens on a yearly basis. For the second episode in OUTdrive’s “Live from the Fair” series,...