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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

Feb 20, 2024

Effective marketing isn't just about the message, it's about the medium and the people, too. In this episode, Gunther Hartman, head of marketing and human resources at Zimmerman Manufacturing, gives us a peek into their high-quality content creation—from drones to testimonials. It's about crafting stories that...


Feb 13, 2024

It was the most wonderful night of the year, right? When else are you surrounded by your family and friends, cheering on your favorite football team, watching entertaining commercials, and eating chicken wings? It's none other than the SUPER BOWL! In this episode, a few members of our Callis team join Cliff to talk...


Feb 6, 2024

The Shooting, Hunting and Outdoor Trade (SHOT) Show is an annual event that brings together retailers, distributors, media, marketers, and other industry professionals to explore the latest innovations and strategies in the outdoor industry. Callis account executives Darren Grove and Seth Brunkhorst joined Cliff at...


Jan 29, 2024

Innovation is everywhere and in rural America, it shows up in everyday places. In small towns, from coast to coast, entrepreneurs are using new ideas, new technologies, and out of the box ingenuity to start and grow successful businesses and energize communities. Sometimes, it takes an outside perspective to see all...


Jan 22, 2024

There are endless opportunities in rural America for entrepreneurs to start and grow successful businesses.  However, not everyone is going to have all the skills and experience necessary to sustain it.  Most of us need support in areas where we might be weak. Many times, entrepreneurs may have a great idea and the...