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Marketing insights that drive growth. Join Megan Hartman, Callis president and CEO, for monthly marketing insights you can apply to help your brand reach, connect and convert rural American consumers. Find even more marketing insights in our articles, podcast episodes and case studies at ecallis.com

Jan 29, 2024

Innovation is everywhere and in rural America, it shows up in everyday places. In small towns, from coast to coast, entrepreneurs are using new ideas, new technologies, and out of the box ingenuity to start and grow successful businesses and energize communities. Sometimes, it takes an outside perspective to see all...


Jan 22, 2024

There are endless opportunities in rural America for entrepreneurs to start and grow successful businesses.  However, not everyone is going to have all the skills and experience necessary to sustain it.  Most of us need support in areas where we might be weak. Many times, entrepreneurs may have a great idea and the...


Jan 15, 2024

Savvy marketers know that digital is driving brand awareness and sales in today’s world. But there are so many forms and variations for digital, how do you decide which ones to use? In today’s episode, you’ll hear from a young marketing professional who understands her markets and knows what’s working. For...


Jan 8, 2024

Out here in the country, people take care of each other. They know their neighbors and they value the relationships they have with them.  They also know that there are challenges that people face as they steer their way through life.  In our community, there are many organizations that are working to help people deal...


Jan 1, 2024

Welcome to OUTdrive and welcome to 2024! We hope each of you had a safe and happy new year’s celebration, however you chose to spend it.

Today, we’re taking a special drive down memory lane and revisiting some of the most impactful stories and insights we shared over the past year. We want to be up front and share...