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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

May 8, 2023

It’s always amazing how one experience in life prepares you for the ones that follow.  That’s the way it’s supposed to be, right?  Our podcast guest, Jim Marino, got his start during college working for a construction, development and marketing conglomerate in Missouri.  From there, he took his sales, project management and business expertise to a metal building manufacturer in Georgia and a garage door maker in Alabama, before coming full circle in his current role as a Business Development Executive for a steel building company in Texas.  Listen in as Jim and I discuss how business development, sales and marketing integrate to form a powerful tool to grow a business, the biz dev strategies he employs to recruit and retain clients and his appreciation for growing up in a small town in rural America.