Preview Mode Links will not work in preview mode

Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

Oct 19, 2021

As America moves toward a post-pandemic world, hybrid workplaces, Zoom meetings, and social selling are here to stay. Whether you have embraced the transition to a more digital mindset or not, your customers have, and your brand needs to meet them where they are. For this episode of OUTdrive, Cliff sits down with Randy Herbertson, an agency owner and an established thought leader in digital and innovative marketing. 

Randy is a recognized brand strategist and creative director with over 25 years experience in marketing and innovation. He is also a business entrepreneur and founder of The Visual Brand (TVB), a marketing agency operating in Westport, Connecticut that specializes in new products, concepts, and services for existing companies. His team’s impressive portfolio includes collaborations with brands like Benjamin Moore, Smirnoff, Volvo, and many others. Prior to creating TVB, Randy filled roles as a corporate facilitator, consumer insight specialist, and creative strategist. Originally from Ann Arbor, Michigan, Randy earned a degree in marketing and international business at the University of Colorado (at Boulder). Outside of work, Randy is an active member of the community, serving on a number of boards and as an adjunct professor at Quinnipiac University.

With a background in client, agency, media and digital realms, Randy brings perspective from a diverse range of companies and industries to this episode of OUTdrive. Cliff and Randy tackle topics from fine tuning brand insights to preventing burnout in this 24/7 virtual society.


What you’ll learn: 

  • Understanding the difference between insights and conclusions, and why it’s crucial to the branding process.
  • An in-depth look at the digital revolution, from how advancements in technology pushed innovative ideas to using outsourcing to your advantage to the challenges of navigating the virtual elements of business.
  • Randy’s speciality in the “non-iterative” and what he loves about being an independent agency owner.
  • Examples of clients who navigated the COVID-19 pandemic to their industry advantage.
  • The pros and cons of working on a tight deadline versus having an endless timeline that can hinder momentum. 
  • Details behind the structure of The Visual Brand (Randy’s agency), employing people of diverse talents, and investing in what Randy calls “people development”
  • Randy’s “life hacks” for managing a true work-life balance, specifically for business owners and entrepreneurs.  
  • How Randy got started in marketing and his path to entrepreneurship. 
  • How Randy got started in marketing and his path to entrepreneurship.